Strategic Plan

The Strategic Plan will help guide the club over the next 5 years. To ensure the plan is robust, we collected feedback from members and conducted interviews among club leaders.

The Framework has three strategic pillars:

  • Breed Better Dogs
  • Promote the Breed
  • Strengthen Membership

We use the framework to prioritize annual goals for our committees.

The involvement of members to provide the feedback and ideas that shaped the Strategic framework shows how much our members care about the future of our breed and the club. Now the work begins! Please consider offering your time and skills to preserve, protect, and promote our wonderful Welsh Terrier breed! 

Emily Carroll & Michele Foley

2024 Goals

Goals for 2024 have been aligned with the board and committee chairs.

Breed Better Dogs: To support our breeders, the Member/Breeder Education committee will be sponsoring four educational programs, publishing a Breeder Education Newsletter, and exploring breeding topics in Breeder Forus (including Breeder mentoring, health initiatives, breeder recognition, needs for databases, etc.). The IT committee will be developing a database plan, with a priority on the Pedigree database. Judges Education will be conducting education seminars and coordinating ringside mentoring.

Promote the Breed: The committees who will be supporting goals in this pillar are Communications (WAG, Social media, AKC Gazette, Website) and Meet the Breeds. The communication community will work to drive content and coordinate messages across our communication channels. To strengthen our public education efforts, we'll be developing a Meet the Breeds toolkit and identifying regional resources.

Strengthen Membership: Our membership committee will be working to implement a new membership category, expanding recruiting and retention activities and working with the Show committee to create connections at events (e.g., ringside buddy system/show 101).

The Strategic Framework

We held two online meetings in October after the Annual Meeting to share the Strategic Framework with members. Using all the information gathered, we identified a priority area and goals for each pillar.

Breed Better Dogs:

  • Implement the Breeder Education Coordinator position.
  • Provide resources and information to aid breeders (e.g. databases - health, pedigrees, title holders, etc.).
  • Recognize breeders for excellence in breeding (Breeder of Merit program).
  • Establish breeder mentorship program.
  • Educate judges to improve consistency in adherence to the standard.

Promote the Breed:

  • Encourage members to be breed advocates.
  • Conduct specialty shows and support participation in conformation.
  • Support/Sponsor performance events.
  • Educate the public (website, Meet the Breeds, etc.).
  • Make the website the go-to place for all things Welsh Terrier... provide relevant and up-to-date information.
  • Drive engagement with the public on social media, representing the breed in a balanced, positive manner.

Strengthen Membership:

  • Grow club membership by recruiting and sponsoring new members.
  • Retain members through involvement, education and recognition.
  • Improve the club culture through coaching (new exhibitor mentoring, ethics awareness, etc.).
  • Support member connections (virtual coaching, local  gatherings, etc.).
  • Ensure the website is the club’s hub for information and member connection. 
  • Implement coordinated and supported committee structure to deliver goals.